Words are incredibly important in shaping our content strategy. The way we use words can tell a story, create a desire, inform and educate, compel people to act, evoke emotions, and build trust. The words we choose and their arrangement significantly influence how they are interpreted, especially in the context of public relations. Using active or passive voice can affect the effectiveness and engagement of our writing. Correct spelling, grammar, and punctuation ensure that our website copy looks and sounds professional.
That’s where Rowan Tree Copywriting comes in. I’ll write for you in a pleasant tone of voice – avoiding starchy and formal language, since no one really communicates like that in real life. I’ll delve into the essence of your business to uncover your key messages – what you genuinely want people to know – and then craft clear, concise content tailored for your colleague communications, existing customers, or potential clients.