Words are really important. The way we use words can tell a story; create a desire; inform and educate; compel people to act; evoke emotions; build trust.
The words we choose and the order in which we use them can make a huge difference to how they are interpreted. Using the passive or active voice can affect how effective or engaging our words are. Correct spelling, grammar and punctuation ensures writing looks and sounds professional.
And that’s where Rowan Tree Copywriting comes in. I’ll write for you in a pleasant tone of voice – I don’t do starchy and formal, because no-one really talks like that in real life. I’ll get under the skin of your business and find out what your messages are – what you really want people to know – and then write for you in an easy to understand, clear and concise way, whether it’s for your colleague communications, your existing customers or potential clients.
In a nutshell, public relations is all about managing the reputation of your business. Let’s talk about your business – your objectives and aspirations, your corporate stories and achievements, your people – and then create a public relations strategy and plan that will target the right media channels with a mix of relevant content in the right formats for each channel.
Whether you're refreshing your website, need brochure copy or are giving your internal communications a boost, I'll find out what you want to communicate and to whom. Then I will write engaging and compelling copy for you that is clear, easy to understand and appropriate for your audiences. I’ll give it to you along with a strategy for using it on various platforms to give you the best bang for your buck.
I can offer public relations, crisis communications planning, website copy, internal communications, award entries, blogs, articles, press releases, brochure copy - even writing workshops for your own people.
I also work with a group of freelance marketing professionals, who are all experts in their fields, and together we can offer a complete marketing service for your business. It's the perfect solution if you are just starting to grow and haven't yet got a full marketing team, or if you're doing so well that your current team is swamped!
I've been working as an in-house public relations manager and content writer for nearly 25 years, mostly in the construction industry. I'm passionate about creating compelling and engaging copy and making technical information and messages clear and simple to understand.
I'm a great believer in not over-complicating copy with unnecessary 'fluff'. And I'm a stickler for good grammar and punctuation! That's why my colleagues used to call me the 'lady with the red pen' and trusted me to proof-read all their copy!
My years of experience mean I have a knack for finding what makes your business special, and shining a light on things you may not have even considered. Then I'll deliver a strategy for how best to tell your story to make the greatest impact for your business.