Hello - I'm Jocelynne

I've always enjoyed writing.  I guess that's because my parents were both wordsmiths - albeit with very different styles.  My mother wrote poetry every day and published several volumes of her work.  My father was a journalist for various national daily papers, editor for several trade magazines and a published author of novels.  His fath

I've always enjoyed writing.  I guess that's because my parents were both wordsmiths - albeit with very different styles.  My mother wrote poetry every day and published several volumes of her work.  My father was a journalist for various national daily papers, editor for several trade magazines and a published author of novels.  His father, my grandfather, wrote dozens of books about golf - the 'Golf Addicts' series for those golfing aficionados among you - and was also a journalist, cartoonist and artist.

I was encouraged from an early age to write.  So I wrote letters and postcards to my friends and family, and I still think it is lovely to receive something through the post that someone has taken the trouble to write by hand.

But writing as a job didn't happen until much later.  In the meantime, I worked in an animal feed laboratory, the Natural History Museum (in the parasitic worm department!), and as a dental nurse, before having my three children.

When I decided to go back to work once my children had started 'big' school, I realised I couldn't do any of the jobs I had done previously because every job depended on being able to use a computer, and I didn't know how.  So I took myself off to college and did a City and Guilds in Computer Studies.  Basically, the course was for comput

When I decided to go back to work once my children had started 'big' school, I realised I couldn't do any of the jobs I had done previously because every job depended on being able to use a computer, and I didn't know how.  So I took myself off to college and did a City and Guilds in Computer Studies.  Basically, the course was for computer illiterates like me, and gave a thorough overview of the most used programmes.  I'd learned how to touch type at school, so it was a nice transition to use a keyboard, rather than have to bash down on typewriter keys!

Armed with my new qualification, I got a job for a building products manufacturer as a receptionist, providing support for the marketing and public relations department.  Until then, I had no idea that either of these disciplines existed - it had never crossed my mind!  So working with these people was a revelation for me!  The PR managers would give me their articles and releases on floppy discs (remember those?) and I'd format them on a page, check the spelling and grammar and then print them out and post them to the trade magazines, along with transparencies.  I'm glad it's much easier and more immediate now!   

The marketing manager saw a spark of something in me, and suggested I work for a Public Relations qualification.  It was hard going back to studying after so long, but I persevered, and, when I graduated, I proudly listened to my daughters 'whooping' in the audience when I collected my diploma.

With my new-found knowledge and skills, I was promoted to PR Officer and then PR Manager for the same building products firm.  We had around 28 different brands to manage, so it was more like working for an agency than being in-house.  

I loved working with the different businesses in the group, writing about new products, building regulat

With my new-found knowledge and skills, I was promoted to PR Officer and then PR Manager for the same building products firm.  We had around 28 different brands to manage, so it was more like working for an agency than being in-house.  

I loved working with the different businesses in the group, writing about new products, building regulations, and technical innovations.  I also enjoyed working with customers, writing case studies about their installations, companies and projects.  

Early on, I recognised the benefits of nurturing good relationships with the media and providing editors with good quality copy that was 'ready to go', and delivering it within deadlines.   

During this time, I also resurrected a company magazine that was published quarterly, and kept all parts of the business in touch with what the other brands were doing.

Following a short stint working as press officer for a higher education quality assurance organisation, I was head-hunted as public relations manager for a heating manufacturer.  During my 16 years there, I implemented a crisis communications plan, was editor for the colleague newsletter, organised the company's 150th anniversary celebrations and, more recently, launched dedicated homeowner social media channels and blog.

I am an NLP Business Practitioner and ILM level 3 business coach, and am passionate about mentoring and coaching people to help them achieve their goals.

Now, I have decided to set up my own copywriting business to deliver well written, easy to understand, engaging copy that will help other businesses achieve their objectives.