I've always enjoyed writing. I guess that's because my parents were both wordsmiths - albeit with very different styles. My mother wrote poetry every day and published several volumes of her work. My father was a journalist for various national daily papers, editor for several trade magazines and a published author of novels. His father, my grandfather, wrote dozens of books about golf - the 'Golf Addicts' series for those golfing aficionados among you - and was also a journalist, cartoonist and artist.
I was encouraged from an early age to write. So I wrote letters and postcards to my friends and family, and I still think it is lovely to receive something through the post that someone has taken the trouble to write by hand.
But writing as a job didn't happen until much later. In the meantime, I worked in an animal feed laboratory, the Natural History Museum (in the parasitic worm department!), and as a dental nurse, before having my three children.
When I decided to go back to work once my children had started 'big' school, I realised I couldn't do any of the jobs I had done previously because every job depended on being able to use a computer, and I didn't know how. So I took myself off to college and did a City and Guilds in Computer Studies. Basically, the course was for computer illiterates like me, and gave a thorough overview of the most used programmes. I'd learned how to touch type at school, so it was a nice transition to use a keyboard, rather than have to bash down on typewriter keys!
Armed with my new qualification, I got a job for a building products manufacturer as a receptionist, providing support for the marketing and public relations department. Until then, I had no idea that either of these disciplines existed - it had never crossed my mind! So working with these people was a revelation for me! The PR managers would give me their articles and releases on floppy discs (remember those?) and I'd format them on a page, check the spelling and grammar and then print them out and post them to the trade magazines, along with transparencies. I'm glad it's much easier and more immediate now!
The marketing manager saw a spark of something in me, and suggested I work for a Public Relations qualification. It was hard going back to studying after so long, but I persevered, and, when I graduated, I proudly listened to my daughters 'whooping' in the audience when I collected my diploma.
With my new-found knowledge and skills, I was promoted to PR Officer and then PR Manager for the same building products firm. We had around 28 different brands to manage, so it was more like working for an agency than being in-house.
I loved working with the different businesses in the group, writing about new products, building regulations, and technical innovations. I also enjoyed working with customers, writing case studies about their installations, companies and projects.
Early on, I recognised the benefits of nurturing good relationships with the media and providing editors with good quality copy that was 'ready to go', and delivering it within deadlines.
During this time, I also resurrected a company magazine that was published quarterly, and kept all parts of the business in touch with what the other brands were doing.
Following a short stint working as press officer for a higher education quality assurance organisation, I was head-hunted as public relations manager for a heating manufacturer. During my 16 years there, I implemented a crisis communications plan, was editor for the colleague newsletter, organised the company's 150th anniversary celebrations and, more recently, launched dedicated homeowner social media channels and blog.
I am an NLP Business Practitioner and ILM level 3 business coach, and am passionate about mentoring and coaching people to help them achieve their goals.
Now, I have decided to set up my own copywriting business to deliver well written, easy to understand, engaging copy that will help other businesses achieve their objectives.
I'm very proud to have written numerous winning award entries, including the Queen's Award for Enterprise in Innovation 2012 (pictured above), Chartered Institute of Marketing (CIM) B2B Marketing Team of the Year 2017, H&V News awards (the heating industry 'Oscars' - and many more. Most recently, I wrote an entry for the Civic Awards for a client, which achieved Highly Commended.
In 2016 I worked with stakeholders from across the business to organise many events and activities. With special attention to health and safety, we erected a marquee in the factory carpark and held events for VIPs, Baxi pensioners, the press and all colleagues. I also updated the Baxi history book and helped to install a timeline, complete with artifacts.
In an industry that usually targets technically-minded heating engineers, I helped to introduce more user-friendly guides, created informative videos and launched a social channel and blog especially for consumers. The objective was to demystify heating and controls and to provide simple to follow, easy to understand information.
Jocelynne is a passionate and dedicated writer. Give her a brief overview of what you need, and she will create the magic. Jocelynne will make your job easier, and you can rely on her to deliver every time. She is a true pleasure to work with.
Jocelynne is an absolute pleasure to work with. Her professionalism, responsiveness, and collaborative approach make the entire process seamless and enjoyable. She demonstrates a genuine passion for the project and a commitment to achieving the best possible outcome. I cannot recommend Jocelynne highly enough.
Jocelynne's exceptional copywriting skills played a pivotal role in securing 'Highly Commended' at the recent AABC Conservation Award for the St Marys Guildhall project in Coventry. Under her expertise, my client, IDP Architects, and the project team involved, gained the well-deserved recognition for this remarkable project.