Good copy is fine and may be producing results. Imagine what a difference great copy could make to your business!
Great copy will help your business stand out from your competitors. It’ll build trust in your brand, compel people to act. In short it can help to deliver the results you want.
In a nutshell, public relations is all about managing the reputation of your business. Let’s talk about your business – your objectives and aspirations, your corporate stories and achievements, your people – and then create a public relations strategy and plan that will target the right media channels with a mix of relevant content in the right formats for each channel. We’ll discuss which publications or channels you’d like to target, and then I’ll write press releases, articles and features, blogs and social media posts, and suggest exhibitions and events, to fit your strategy.
With over 20 years’ experience in public relations (I’ve been a Member of the Chartered Institute of Public Relations since 2004), I know the importance of great relationships with the media and am proud of my reputation for delivering on time, to the required standard and with proven results.
Whether you’re starting from scratch or reworking your existing website, I can write your web content, making sure it is optimised for SEO. I can also provide compelling copy for your brochures, blogs, newsletters, emails – in fact, whatever you need for your business.
In business, your people are your greatest asset! It’s so important to keep them informed about your objectives, achievements and news and to celebrate their work and personal successes. I can help with colleague newsletters and magazines, handbooks and training material that will reflect your brand, yet be engaging, informal, inspiring and educational.
A crisis can (and does) happen when you least expect it and can range from your phonelines being down for a few hours, a product recall or, heaven forbid, a disaster such as a fire or serious accident. In these cases, it’s vital that everyone in your business is informed, has the same message and knows exactly who is responsible for talking to the media.
I can help you develop a crisis communications plan for your business because it’s better to have one in place and never need it, rather than not have a plan when something happens! In a previous role, my colleagues presented me with a 'Calmer of Storms' award for my way of handling crisis communications!
Do you already have newsletter, website or brochure copy written, but are not sure it is working as well as you’d like it to? Send it to me and, after consulting with you, I will either polish it up a bit and check the grammar or edit it so it’s still conveying your messages but in a clearer, more concise and easier to understand way. That’s why my former colleagues used to call me ‘the lady with the red pen’!
Do you send letters to your customers to remind them when their appliances are due for a service or to let them know when their warranty is due to expire? Do you need to respond to customer complaints? Or maybe your customers opt in to receive newsletters from you.
I can work with your customer-facing teams to make sure the communications they send out are easy to understand, customer-focussed and well-written, and that your messages and calls to action are clear, effective and engaging.
What better way of demonstrating your company’s strengths and innovations to your clients and potential customers than by winning prestigious industry awards?
I will identify relevant awards you can enter. Then I will remove your light from underneath that bushel where it usually hides and showcase your achievements with well-written, comprehensive entries.
I can proudly say that I have written literally dozens of winning entries for industry, business, marketing and consumer awards, including the Queen’s (now King’s) Award for Enterprise in Innovation.
Well then, look no further!
I work with a group of freelance marketing professionals, each highly skilled in their field. So, if you need a complete marketing strategy, advice on branding, new collateral, digital marketing, loyalty schemes, PPC or anything else in the marketing mix, we can provide a complete marketing service for you. Just click on the contact button below!